SEO For Accountants
Maximise Your Accounting Firm’s Online Presence With SEO That Converts Website Visitors Into Long-Term Clients
At 3W Consulting, with over 20 years of expertise, we specialise in delivering proven SEO strategies for accountants. We’ll help you achieve rankings in the top three, with keywords targeted at high-intent prospects (such as entrepreneurs and business managers) to acquire visitors with the highest potential of converting into leads.
Benefits of Accounting SEO:
- Boost Client Acquisition: Attract high-intent leads by ranking for relevant search terms, converting traffic into loyal clients.
- Enhance Online Visibility: Dominate local and national search results so potential clients can easily find your firm.
- Increase Revenue: Drive consistent, organic traffic that translates directly into increased client inquiries and revenue growth.
- Strengthen Brand Credibility: Achieve top search rankings to position your firm as a trusted authority in the accounting industry.
- Maximise ROI: Invest in a cost-effective, long-term marketing strategy that delivers sustained growth without ongoing ad spend.
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Case Study
Learn how we helped increase a North West based Chartered Accountants’ online visibility and lead generation with a comprehensive SEO strategy.
The Client: This accountancy firm focuses on e-commerce accounting, and offers nationwide services to online sellers selling products worldwide.
The Problem: When we first started working with this client they had no online visibility for the services they offer, and wanted to focus specifically on offering services specifically to e-commerce businesses.
Our initial analysis found the following:
Low Content
Despite creating a new website specifically focussed on e-commerce accounting, it was lacking in helpful content that we could use to target visitors via search engines. As a result the new website was getting no visitors from search engines such as Google.
Low Website Authority
Since the e-commerce website was brand new and was on a brand new domain name, it had no credibility in the eyes of the search engines. The main competitors had much higher website authority and there was quite a gap to target.
Technical Issues
Our initial analysis identified some basic technical issues that needed to be resolved to prevent any SEO obstacles. Resolving these issues will then ensure that the technical foundation of the website is sound.
Organic Website Traffic Over Fifteen Months
THE SOLUTION
- Technical Audit: We completed a full technical audit and analysis of the website, to identify any potential SEO roadblocks. A few issues were identified and resolved at the outset, ensuring that the website was on a solid foundation for ongoing SEO work.
- Keyword Analysis: This part of our planning identified existing pages that we would work on improving, as well a high number of new keywords that we could target with new content.
- Content Strategy: We implemented an aggressive content strategy and created new content, which was optimised for keywords identified in our earlier keyword analysis.
- Link Building: To resolve the lack on authority on this website, we implemented an aggressive link building campaign to help boost the authority and close the gap on the competitors.
THE RESULTS
The information below represents performance increases as a result of SEO activity
+600%
Targeted Leads
+3000
Search Engine Traffic
+3.8K
Google Rankings
CLIENT FEEDBACK
“3W have managed, firstly a PPC campaign, and now our SEO, which has seen us rise up to the search rankings and helped to generate new business. Highly recommended if you want to grow your business.”
Steven Blackmore
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